“A world of woes is avoided by those who keep and use ENO’s Fruit Salt; therefore no family should ever be without it.”
- J.C. ENO
Health Advocate, Philosopher, Writer,
Inventor of ENO
Our story begins over 150 years ago at a little pharmacy in Newcastle, where a visionary young man named J.C. Eno had a revolutionary idea – to improve the health and lives of people everywhere by helping them deal with the digestive problems they faced daily. Inspired by sailors who often ate in excess upon return to port, Mr. Eno was determined to create a simple solution that could work in harmony with the body’s natural processes to relieve every kind of symptom caused by acidity. From its inception, people across the globe talked about the delicious taste, far better than the unappealing remedies of the time1.
With a lot of hard work, and a little bit of luck, ENO Fruit Salts was created and instantly spread across the globe to bring relief from port to port. And to this day, this same formula of the ingredients: Svarjiksara and Nimbukamlam gets to work in 6 seconds² and continues to better the lives of the people in India and around the world.
1 GSK Heritage Archives: The Eno Story, September 12th 1961
² A Comparison of the Effect of Regular ENO and Placebo
on Intragastric pH in Healthy Fasted Subjects. Does not imply relief.
Soon after J.C. Eno’s invention was created, Eno Fruit Salts was arriving at the ports in India and spreading its relief to all those who encountered its effectiveness. Widely regarded as a true elixir to those who first encountered it, Eno gained mass popularity due to its unique formulation and pleasant effervescence.
By the 1970s, ENO had become a staple in cities and towns everywhere, from Buenos Aires to Bangalore. It’s safe and simple formula was beloved and trusted by millions of families for fast acidity relief.
“ENO has won golden opinions among healthy, happy people for sixty years. Remember your ENO-first thing in the morning.”
-Punch magazine, 1928
ENO Fruit Salts have not changed much in the past 150 years, but Indian life certainly has changed. Modern life is non-stop, and the go-go-go lifestyle of our generation is compounding the causes of acidity and even changing the way we eat. That’s why ENO is more important than ever in helping better the Indian way of life. Faster than any regular liquid antacid¹, ENO gets to work in 6 seconds² on stomach acid, so acidity won’t ever slow you down. So go ahead! Experience the ENO effect. And live life non-stop.
¹Lab studies (data on file) comparing ENO Fruit Salt ENO powder to market leaders in liquid/tablet antacid category for ascertaining time to acid neutralization
²A Comparison of the Effect of Regular Eno and Placebo on Intragastric pH in Healthy Fasted Subjects . Does not imply relief.